Data breaches are an unfortunate reality for businesses of all sizes. When a breach occurs, the immediate response is critical. How a company manages the aftermath can significantly impact its reputation. As well as financial stability and legal standing.

The average cost of a data breach has reached 4.88 million USD.

Effective damage control requires a well-planned approach. But there are common pitfalls that can exacerbate the situation. This article will guide you through the key steps of data breach damage control. As well as highlight the pitfalls you should steer clear of to reduce the impact.

Pitfall #1: Delayed Response

One of the most critical mistakes a company can make after a data breach is delaying the response. The longer it takes to respond, the more damage can happen. A delayed response increases the risk of further data loss. It also erodes customer trust.

Act Quickly

The first step in damage control is to act quickly. As soon as you detect a breach, start your incident response plan. This should include containing the breach and assessing the extent of the damage. As well as notifying affected parties. The faster you act, the better your chances of mitigating the damage.

Notify Stakeholders Promptly

Informing stakeholders, including customers, employees, and partners, is crucial. Delays in notification can lead to confusion and panic. This makes the situation worse. Be transparent about three key things:

• What happened
• What data was compromised
• What steps are being taken to address the issue

This helps maintain trust and allows affected parties to take necessary precautions.

Engage Legal and Regulatory Authorities

Depending on the nature of the breach, you may need to notify regulatory authorities. Delaying this step can result in legal repercussions. Ensure you understand the legal requirements for breach notification. And that you follow them promptly.

Pitfall #2: Inadequate Communication

Communication is key during a data breach. But inadequate or unclear communication can hurt you. It leads to misunderstandings, frustration, and further reputational damage. How you communicate with stakeholders matters. It will set the tone for how they perceive your company during the crisis.

Establish Clear Communication Channels

Establish clear communication channels to keep stakeholders informed. This could include:

• A dedicated hotline
• Email updates
• A section on your website with regular updates

Ensure that communication is consistent, transparent, and accurate.

Avoid Jargon and Technical Language

When communicating with non-technical stakeholders, avoid using jargon. The goal is to make the information accessible and understandable. Clearly explain what happened, what steps are being taken, and what they need to do.

Provide Regular Updates

Keep stakeholders informed with regular updates as the situation evolves. Even if there is no new information. Providing regular updates reassures stakeholders that you are actively managing the situation.

Pitfall #3: Failing to Contain the Breach

Another critical mistake is failing to contain the breach quickly. Once your business detects a breach, take immediate action. This will help prevent further data loss. Failure to do so can result in more significant damage.

Isolate the Affected Systems

The first step in containing a breach is to isolate the affected systems. This may involve:

• Disconnecting systems from the network
• Disabling user accounts
• Shutting down specific services

The goal is to prevent the breach from spreading further.

Assess the Scope of the Breach

Once you contain the breach, assess the scope of the damage. Identify what data was accessed as well as how someone accessed it and the extent of the exposure. This information is crucial for informing stakeholders and determining the next steps.

Deploy Remediation Measures

After assessing the scope of the breach, deploy remediation measures. They should address the exploited vulnerabilities. Ensure that your company takes all necessary steps to prevent a recurrence.

Pitfall #4: Neglecting Legal and Regulatory Requirements

Ignoring legal and regulatory requirements can have severe consequences. Many jurisdictions have strict data protection laws. These laws dictate how businesses must respond to data breaches. Failing to comply can result in significant fines and legal action.

Understand Your Legal Obligations

Familiarize yourself with the legal and regulatory requirements in your jurisdiction. This includes understanding the timelines for breach notification. As well as the specific information your company must provide and who you must notify.

Document Your Response

Documenting your response to a data breach is crucial for demonstrating compliance. This documentation should include:

• Timeline of events
• Steps taken to contain the breach
• Communication with stakeholders

Proper documentation can protect your company in the event of legal scrutiny.

Pitfall #5: Overlooking the Human Element

The human element is often overlooked in data breach response. Human error can contribute to the breach. The emotional impact on employees and customers can be significant. Addressing the human element is essential for a comprehensive response.

Support Affected Employees

Provide employees with support if the breach compromised their data. This could include:

• Offering credit monitoring services
• Providing clear communication
• Addressing any concerns they may have

Supporting your employees helps maintain morale and trust within the organization.

Address Customer Concerns

Customers may be anxious and concerned after a data breach. Address their concerns promptly and empathetically. Provide them with clear instructions on steps they can take to protect themselves. Offer help where possible. A compassionate response can help maintain customer loyalty.

Learn from the Incident

Finally, use the breach as a learning opportunity. Conduct a thorough post-incident review. Identify what went wrong and how it can be prevented in the future. Deploy training and awareness programs to educate employees on data security best practices.

Manage Data Breaches with Help from a Trusted IT Professional

Data breaches are challenging. How your company responds can make a significant difference. Do you need IT support that has your back? We can help you both prevent and manage breaches to reduce the damage.

Reach out today to schedule a chat about cybersecurity and business continuity

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This Article has been Republished with Permission from The Technology Press.

Imagine this: you walk into your office on a busy Monday morning, ready to tackle the week. But something’s wrong. Computers are unresponsive. Phones are silent. The internet is a ghost town. Your business has come to a grinding halt – victim of an IT outage.

It’s a scenario every business owner fears. But beyond the initial frustration are expenses you may not immediately see. IT downtime carries hidden costs that can significantly impact your bottom line. Let’s peel back the layers and expose the true price of IT outages.

The Immediate Impact: Lost Productivity

When IT systems go down, your employees are effectively sidelined. Sales can’t be processed. Emails pile up unanswered. Deadlines are missed. Every minute of downtime translates to lost productivity. This is a cost measured in lost revenue and delayed projects.

Customer Impact: Frustration and Lost Trust

An IT outage isn’t just an internal inconvenience. It directly impacts your customers. Imagine an online store experiencing downtime during a peak sales period. Frustrated customers can’t place orders or access their accounts. This not only leads to lost sales but also damages customer trust. This can potentially drive your customers to competitors.

Reputational Damage: A Hit to Your Brand Image

IT outages can tarnish your brand image. Customers expect businesses to be reliable and accessible. Frequent downtime paints a picture of inefficiency and unpreparedness. In today’s competitive landscape, a damaged reputation can be difficult to repair.

Hidden Costs: Beyond the Obvious

The financial impact of IT downtime extends beyond lost productivity and sales. There are other costs that may not be on your radar. Here are some hidden costs of downtime to consider.

Employee Demoralization

Frustrated employees stuck waiting for systems to come online can be demoralized. They can also lose motivation. They can feel like they can’t get anything done, so why bother? Frequent downtime can cause employees to jump ship for more tech stability.

Emergency Repairs

IT outages often need emergency repair efforts. This can be costly and time-consuming. It can cost even more if you don’t have a managed IT service agreement in place. In the middle of an emergency is not when you should be choosing an IT provider to trust with your business IT.

Data Loss or Corruption

In severe cases, outages can lead to data loss or corruption. This can mean expensive recovery efforts. If the data can’t be recovered, it can mean hours of staff time entering data. All to just get you to where you were before the outage.

Compliance Issues

Depending on your industry, regulatory compliance might be at risk during an outage. If there is any data compromise, this could lead to fines and penalties. 

Calculating the Cost: It’s More Than You Think

The exact cost of IT downtime varies depending on your industry, size, and the duration of the outage. Studies estimate the average cost of IT downtime to be in the thousands of dollars per hour. For larger businesses, this figure can skyrocket into the millions.

A Ponemon Institute study estimates the average IT downtime cost from $5,600 to nearly $9,000 per minute.

Prevention is Key: Proactive Measures for Business Continuity

The good news? Most IT downtime is preventable. Here’s how to be proactive:

• Invest in Reliable IT Infrastructure: Focus on high-quality hardware and software. Look for a proven track record of reliability.
• Regular System Maintenance: Schedule regular maintenance to identify and address potential issues. This keeps them from snowballing into outages.
• Data Backup and Recovery: Install robust data backup and recovery to mitigate data loss in case of an outage.
• Disaster Recovery Plan: Develop a comprehensive disaster recovery plan. It should outline steps to take in case of an outage, ensuring a swift and efficient recovery.
• Employee Training: Educate employees on cybersecurity best practices. This minimizes the risk of human error causing downtime.

Investing in Uptime: Building Business Resilience

IT downtime is a threat every business faces. But by understanding the true cost and taking proactive measures, you can reduce the risk. As well as build a more resilient business. Remember, downtime isn’t just an inconvenience. It’s a financial burden. It also has the potential to damage your reputation and customer relationships.

So, focus on IT security and invest in preventative measures. This helps ensure your business stays up and running. Every minute counts when it comes to technology operating smoothly.

Need Some Help Improving Your Downtime Resilience?

Don’t wait until after you’ve incurred the cost of downtime to put preventative measures in place. Our IT experts can help your business build an IT strategy that mitigates downtime. We’ll also put systems in place to get you back up and running fast, should it happen.

Contact us today to schedule a chat about your technology.

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This Article has been Republished with Permission from The Technology Press.

Paying attention to your customer experience directly impacts your bottom line. Companies that are “customer-centric” are 60% more profitable than those that aren’t. In this digital age, customers also expect more from those they do business with.

In today’s world, people can order something on their phones and see it on their doorstep the next day. Keeping up with expectations means leveraging the right technology.

As 2023 is on the horizon, it’s the perfect time to improve your customer experience. Thanks to cloud technology, you don’t have to spend a fortune to do it. Just put in place some of the applications below. These apps focus on making leads and customers happy.

1. Online Survey Application

Doing an annual customer satisfaction survey is a great way to check in with customers. Successful businesses take the feedback they get and use it to make their company better.

But doing these surveys through a Word document attached to an email is so last decade! Use an online survey application to make the process seamless for you and your customers.

Online survey tools are available widely online. If you have Microsoft 365, you’ll find one included. These allow people to fill out surveys on any device and not worry about sending them back in an attachment.

On the receiving end, there is no long process of collating data. Just open your form survey tool and see the results instantly.

2. Smart Chat Bot

Most businesses have a limit on how many hours a day they can pay staff to answer questions. Customer service hours are typically the same as business hours. And staff can get busy, which means answers may take longer to send back to an inquiry.

Putting a smart chatbot on your business website can improve customer satisfaction. It allows people to get an answer right away. They can also get that answer any time of day or night.

68% of consumers like chatbots because they give them fast answers to questions. While they can’t answer every single question, they can handle quite a few. For example, in healthcare and banking, chatbots can take 75-90% of questions.

3. Business Mobile App

People tend to live on their mobile phones these days. They carry them with them everywhere. Mobile apps are often the preferred method of connecting with data and businesses. More Google searches are now done via mobile devices than by desktops.

Think about creating a business mobile app. One that allows customers to connect with you to order products and services. You can use it for customer support, to initiate virtual calls, and more.

4. Facebook Messenger Support

Facebook Messenger is the 2nd most popular iOS app of all time. This Facebook-connected application makes it easy to communicate with friends, family, and companies.

Many businesses now use Messenger to connect with leads and provide customer support. When you use an app that is so popular in this way, you make it easier for customers to reach you. The ability to get a quick answer through Messenger can boost a customer’s opinion of your company.

5. VoIP Phone System with Good Mobile App

When customers must juggle different numbers for your staff, it gets confusing. Should they call your sales rep at their desk line or mobile number? Using a VoIP phone system simplifies the entire process.

Employees can have a single number that they use when at their desks, at their home office, or anywhere. Make sure the VoIP service has a good mobile app. One that is easy for employees to use. This ensures they can easily handle customer calls using their smartphone. It also keeps them from reverting to using their personal number.

6. Text Notification Apps

SMS is becoming the new email for many companies. Retailers like Shoe Carnival and World Market have customers opt-in to text messaging. Customers like this for shipping notifications and to get sale and coupon alerts.

There are several services online that you can use for this purpose. Offering text updates can significantly improve your customers’ experience. Use them for appointment reminders, sale notices, or shipping alerts.

7. All-in-One CRM & Sales Platform

One thing that frustrates customers is a disconnect between sales and support. They may have had a conversation with a salesperson to customize an order. Then, find that customer service knows nothing about it.

To streamline the information flow, look for an all-in-one CRM/Sales platform. These are cloud services that offer a CRM module and a sales module, and both connect. There is a single customer record, so all notes from the sales and customer support side are in the same place. Both teams can view all customer interactions.

This improves the customer experience and results in fewer dropped balls. Efficiency and productivity improve as well because everyone is on the same page.

Get Help with Customer-Facing Technology Support

It’s easy to get lost in a sea of different cloud applications. Let us help you navigate to a better customer experience. Contact us today for a free consultation.

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This Article has been Republished with Permission from The Technology Press.

A torn-down virtual infrastructure creates risks for any business. And it can have a significant impact on how quickly you can retrieve your data and resume operations following an attack.

These days, many businesses use virtualized infrastructure for more straightforward data storage. It’s because this approach is superior to physical solutions due to enhanced flexibility, straightforward provisioning, and affordable pricing. 

However, this model also requires a comprehensive approach to security. 

There’s a much greater risk of data loss, as many tools and practices for physical data protection are nearly useless in the virtual setting. Virtual threats are different, that’s why you need to think beyond traditional perimeter protection. 

So, if you’re using a virtualized infrastructure for data storage, keep reading. 

This article discusses the risks of improper virtualized infrastructure security and talks about ways you can improve it. 

Don’t Leave Your Virtualized Infrastructure to Chance

Virtualization security is crucial for every business’s security strategy. After all, we now live in a world of virtualized environments and need to apply security to all its layers. 

Let’s explore three of the most common virtualization security issues. 

Issue #1. External Attacks

These are a real threat to virtualized infrastructure. 

If hackers enter your host-level or server management software, they can easily access other crucial parts of your system. They can create a new user, assign admin rights, and then use that power to extract or destroy your company’s sensitive data. 

Issue #2. File Sharing and Copy-Pasting

Host and virtual machine (VM) sharing is normally disabled. The same goes for copy-pasting elements between the remote management console and the VM. You can tweak the default settings by tweaking the ESXi host system, but this action isn’t recommended. 

Why?

Because if a hacker gains access to your management console, they’d be able to copy data outside your virtual environment or install malware into your virtual machine. 

Issue #3. Viruses

Virtual machines, or VM, are prone to many attacks, with ransomware being among the most popular ones. For this reason, it’s crucial to keep regular backups of your website data and store them off-site at a place where they can’t be encrypted by hackers. 

If you fail to perform backups, you may find yourself in a situation where hackers could ask you for money to decipher your data. 

Restoring a VM is quite tricky even if you perform regular backups. Therefore, you need to educate your team members on alleviating the risk of getting ransomware and other viruses. 

Optimizing Your Virtualized Infrastructure Security

Now that you’re aware of the 3 common issues a business can face if they have an unprotected virtual infrastructure, here are 4 tips on bolstering its security.

Tip #1. Managing Virtual Sprawl 

Virtual sprawls are often associated with growing virtual environments. The concept simply means that the more you expand, the bigger the need to keep your VMs secure. However, the number of machines can outgrow your ability to do so. 

To manage your virtual sprawl, consider doing the following:

• Create an inventory of all your machines at all times
• Set up lookouts featuring multi-location monitoring
• Monitor IP addresses that have access to your VMs
• Look for table locks
• Don’t use database grant statements to give privileges to other users
• Keep both on- and off-site backups
• Assess your virtual environment regularly and determine which machines you need and which ones aren’t necessary
• Have a central log of your systems and log all hardware actions
• Create a patch maintenance schedule for all machines to keep them up to date

Tip #2. Focusing on Virtual Configuration Setup

If you use virtual servers, you risk major configuration defects. 

That’s why it’s essential to make sure initial setups are free from security risks. This includes unnecessary ports, useless services, and similar vulnerabilities. Otherwise, all your virtual machines will inherit the same problems. 

The truth is that many businesses have poor virtual network configurations. You can avoid being one of those by ensuring all virtual applications that call the host (and vice versa) have proper segmentation. This includes databases and all web services. 

It’s also worth mentioning that most virtualization platforms only offer three switch security settings: forged transmits, MAC address changes, and promiscuous mode. There’s no protection for virtual systems that connect to other network areas. 

So, make sure to investigate each virtualization platform that allows this kind of communication, including all memory leaks, copy-paste functions, and device drivers. You can also tweak the system monitoring assets to look out for these pathways. 

Tip #3. Securing All Parts of the Infrastructure

It’s imperative that you properly secure all of your infrastructure’s parts. This includes its physical components (switches, hosts, physical storage, routers) and virtual and guest systems. Don’t forget about all your cloud systems as well. 

When it comes to protecting different infrastructure parts, here are some things you can do:

• Install the latest firmware for your hosts. Virtualized infrastructure needs to have the latest security patches. So, keep all your VMware tools updated. 
• Your active network elements such as routers, switches, and load balancers should use the latest firmware.
• Patch all operating systems with automatic updates. Schedule patch installations outside of your work hours and include automatic reboots. 
• All virtualized environments should have reliable anti-malware and antivirus software installed (and regularly updated). 

Tip #4. Having a Robust Backup Plan

Proper disaster recovery (DR) and backup plans are crucial in ensuring your business can continue operating after an attack. It’s because both your physical and virtual components can equally suffer from damage done by hacker attacks, hurricanes, etc. 

Ideally, you want to have a DR site located at a faraway data center or in the cloud. This way, you’ll alleviate the risk of being shut for a long time if your vital data gets compromised. 

Also, make sure to back up your VMs and your physical servers. Fortunately, you can back up your physical systems that operate on Windows or Linux, as well as your VMs that run on any OS. 

Additionally, you want to make at least three copies of your data and store two of them in different virtual places. And make sure to keep one backup off-site. 

If you want to take things to another level, you can replicate your VMs to a different data center for emergencies. 

Prioritize the Security of Your Virtual Infrastructure

If you never gave much importance to virtualized infrastructure security, doing so should be your priority now. Given the number of possible threats, protecting your VMs from unauthorized data sharing, viruses, and other types of attacks is crucial. 

All aspects of your physical and virtual components need to be protected to avoid issues. If this topic is all Greek to you, you’re not alone. The reality is that many business owners have struggled with the same problem. 

However, you can reach out to us for a 10-15-minute chat where we can discuss how you can bring the security of your virtualized infrastructure to the next level. 

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Featured Image Credit

This Article has been Republished with Permission from The Technology Press.